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publications on marketing

Sales & Marketing Publications

BtoB Magazine BtoB Magazine
Free
Delivers timely editorial on all disciplines of business - to - business marketing.

Chief Business Marketer Chief Business Marketer
Free
Provides insight and advice addressing the specific needs of business-to-business marketers both large and small.

Chief Marketer Chief Marketer
Free
Was formulated as a new, multi-disciplined approach to helping busy marketing executives thrive in today's ever changing, ever challenging marketing environment. It's written for senior marketing executives that are seeking fresh approaches to advertising, direct marketing, events, research, PR and promotional marketing.

Chief Mobile Marketer Chief Mobile Marketer
Free
Makes sense of mobile opportunities for brand marketing and direct-response selling.

Chief Social Marketer Chief Social Marketer
Free
Brings you real-world examples to show how to integrate social into your media mix, generate compelling content, allocate resources and measure social success.

Chief Marketer Tip Sheet Chief Marketer Tip Sheet
Free
Shares tips, trends and practical advice from the editors of Chief Marketer on a variety of marketing tactics and disciplines.

Retail Online Integration Retail Online Integration
Free
Provides practical information and ideas retailers, catalogers, online marketers and brand merchants can use to do their jobs more profitably.

Chief Data Marketer Chief Data Marketer
Free
Is a weekly eNewsletter on the lists and data driving successful direct marketing campaigns.

Chief Direct Marketer Chief Direct Marketer
Free
Helps direct marketers respond to emerging opportunities fast.

eM+C Daily eM+C Daily
Free
Provides strategies and tactics for marketing and e-commerce professionals looking to succeed online.

E-Mail Essentials E-Mail Essentials
Free
Is a weekly eNewsletter (Tuesdays) that offers keen perspective on what counts and what works in email metrics and campaigns right now.

HispanicBusiness HispanicBusiness
Free
Delivers the most essential and up-to-date coverage of the issues facing the Hispanic enterprise market. Its focus is the businessmen and women, corporate executives, and professionals who are seizing the opportunities and meeting the challenges of the vibrant and vital U.S. Hispanic marketplace.

Inside Direct Mail Weekly eNewsletter Inside Direct Mail Weekly eNewsletter
Free
Is an email newsletter for marketers looking for practical tips and strategies for profitable direct mail marketing.

License Global License Global
Free
Is the only source for trends in merchandising for consumer-based products.

Multichannel Merchant Multichannel Merchant
Free
Is the leading information source serving the catalog, Internet and merchant community selling & delivering merchandise direct-to-customer with breaking news, tactics, trends and information - online, in print and in person.

O+F Advisor O+F Advisor
Free
From the editors of Multichannel Merchant magazine, The Operations & Fulfillment Advisor provides the expert strategic advice and practical techniques that Operations professionals urgently need to improve efficiencies, productivity, cost savings, and customer service.

Promo Incentives Promo Incentives
Free
Provides news and insight into how brands use incentives such as premiums, gift cards, loyalty and reward programs to drive response in their promotional campaigns.

Promo Xtra Promo Xtra
Free
From the editors of PROMO magazine, the twice-weekly Promotional Marketing enewsletter provides critical news across the entire universe of promotional tactics, strategies, campaigns and brands.

The ROI Report eNewsletter The ROI Report eNewsletter
Free
Is a daily eNewsletter compilation of the most important cross-channel retail news of the day, sent directly to your inbox.

Response Response
Free
Provides targeted, cutting-edge content for professionals involved in all facets of direct response marketing, including DRTV, interactive TV and the Internet.

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