Babson Engages the Marketplace in Redefining 'Entrepreneurship,' Launches New Advertising and Marketing Campaign
WELLESLEY, Mass., Jan. 24, 2012 /PRNewswire-USNewswire/ -- Babson College is setting out to change the way entrepreneurship is defined. The educator, convener and thought leader for Entrepreneurship of All Kinds(TM), Babson has launched a new, fully integrated advertising and marketing campaign.  The campaign is designed to extend the definition of entrepreneurship, asserting, "The World Needs a New Definition of Entrepreneurship.  It's Being Written Here at Babson."  The keystone of the campaign is a new digital hub, define.babson.edu, which creates opportunities for the community at-large to participate in the "Redefining Entrepreneurship" effort by posting and sharing their definitions and accessing information about the entrepreneurial ...

A New Marketing Campaign - With Art Philadelphiaâ„¢ - to Promote the Visual Arts Announced
PHILADELPHIA, Jan. 12, 2012 /PRNewswire/ -- Philadelphia Mayor Michael Nutter today announced the city's first-ever coordinated and sustained visual arts marketing campaign called With Art Philadelphiaâ„¢.

Candie's Debuts Spring Marketing Campaign Starring Actress, Lea Michele
NEW YORK, Jan. 25, 2012 /PRNewswire/ -- Iconix Brand Group, Inc. (NASDAQ: ICON) announced today that actress and singer Lea Michele will appear in its Candie's®, Only at Kohl's Spring 2012 multi-media marketing campaign.

Silverpop Partner Program Drives 20 Percent of Company's New Business in 2011
ATLANTA, Jan. 24, 2012 /PRNewswire/ -- Less than six months after launching its SilverLining Partner Network Silverpop,â„¢ the only marketing technology provider offering advanced email marketing and marketing automation solutions, today announces 20 percent of its new business in 2011 was tied to partner relationships.  Additionally, a third of current Silverpop customers are now using at least one Silverpop partner to complement their marketing efforts through Engage.  "In addition to delivering top-notch features and functionality, we are also committed to ensuring that our clients have easy access to some of the industry's most knowledgeable experts in areas such as CRM, Web analytics, e-commerce, email and marketing automation stra ...

Mobile Advertising and Marketing - 5th Edition
NEW YORK, Dec. 22, 2011 /PRNewswire/ --Reportlinker.com announces that a new market research report is available in its catalogue: Mobile Advertising and Marketing – 5th Edition -–-5th-Edition.html#utm_source=prnewswire&utm_medium=pr&utm_campaign=Advertising Executive summary There are close to 6 billion active mobile subscriptions across the globe, which can be compared with about 2 billion Internet users.

ACCENT Marketing Services Launches Customer Engagement Channel on TMCnet
JEFFERSONVILLE, Ind., Jan. 16, 2012 /PRNewswire/ -- ACCENT Marketing Services, LLC, a member of the MDC Partners Network and provider of customer engagement solutions, announced today it has partnered with global integrated media company Technology Marketing Corporation to launch the Customer Engagement Channel on the TMCnet Online Community program. The Customer Engagement Channel is designed for decision makers from service providers to enterprises seeking information about how to engage today's distracted consumers in real-time conversations across contact center, online and social media channels.  Information provided on the channel addresses issues important to decision makers, including how to profitably acquire, support, retain an ...

Hult International Business School Completes Deployment of iPads to Five Campuses in Three Continents
BOSTON, Jan. 12, 2012 /PRNewswire-Asia/ -- Hult International Business School completed a global roll out of Apple iPads with customized software to over 1,600 MBA, Executive MBA, Master students and faculty, spanning five campuses in three continents. Hult's innovative approach will transform the postgraduate experience, allowing students and faculty to use the iPad as a central learning device.

Bloomy Controls Launches New Business Unit For Energy Storage Market
MARLBOROUGH, Mass., Jan. 24, 2012 /PRNewswire/ -- Bloomy Controls, Inc. today announced the launch of a new business unit, Bloomy Energy Systems, to provide test and data acquisition products for the energy storage market.